Color is an essential aspect of successful marketing and branding. Have you ever wondered why some companies choose to step away from their brand colors for building signage? Most importantly, why do they do so when investing in channel letters in Anaheim, CA? It has to do with image and afterimage. Here is what you need to know.
Channel Letters are Popular
Look around. You will notice that front-lit channel letters are among the most popular building signage products currently on facades. Therefore, it is possible to lose your message among so many competitors also opting for a sign product you are choosing. As a result, some business clients are stepping away from their brand colors when it is not in their best interest to display them.
